Too much emphasis on the homepage?

Tonight, while doing some research for a client of ours in the real estate industry, I came across this article.  It’s  about optimizing your website – and in particular – the importance of optimizing your home page.
The author makes a number of good points:
+ you only have a few seconds to capture your visitor’s attention
+ [...]

Decisions, Decisions: Buy More Traffic OR Optimize?

Somewhere out there in small business owner land the following has just happened:
- Small business owner (SBO) builds website to take advantage of the “world wide web” as a sales and marketing tool.
-SBO puts up the website and waits for the tidal wave of leads and sales.
-Several weeks later – after only an occasional lead/sale, [...]