If you own a small to medium sized business (SMB), you’ve no doubt been told that social media web sites are a great way to market your business. In the DC area alone, there must be two dozen seminars a week on the topic. What most of these seminars do is raise awareness and market [...]
Posts Tagged as ‘website analytics’
June 10, 2009
Using Google Analytics’ Advanced Segments
Looking for a way to sharpen your on-line advertising?
Before you invest in another marketing strategy, take a closer look at your current website visitors – starting with how they reach your website.
Google Analytics, a popular website tracking program, defines three primary traffic sources:
Direct – A visitor that either enters your website address directly into [...]
