A Social Media Strategy for SMBs

If you own a small to medium sized business (SMB), you’ve no doubt been told that social media web sites are a great way to market your business.  In the DC area alone, there must be two dozen seminars a week on the topic.  What most of these seminars do is raise awareness and market [...]

Using Facebook for Business – Resource List

In preparation for my presentation tomorrow about how to use Facebook to promote your business, I’ve put together the following quick tips and resources.  Enjoy!
Keys to Facebook Success:

Get in the game – The earlier you get started with Facebook, the sooner you’ll be able to determine its marketing potential for your business.  Don’t dabble.  Watch [...]

Decisions, Decisions: Buy More Traffic OR Optimize?

Somewhere out there in small business owner land the following has just happened:
- Small business owner (SBO) builds website to take advantage of the “world wide web” as a sales and marketing tool.
-SBO puts up the website and waits for the tidal wave of leads and sales.
-Several weeks later – after only an occasional lead/sale, [...]