Landing Pages Vs Doorway Pages

There’s been a lot of chatter in the webmaster world recently about “Doorway Pages”.
Recently the webmaster for a local/regional service company asked members of a Google Forum if zip code optimized landing pages linked to/from his company’s homepage would be considered Doorway Pages.   The answers he got back were confusing to say the least.  But, [...]

How to Add Great SEO Content to Your Website

After optimized code and site structure, great content is the key to long-term SEO success.  Small to medium sized businesses are (arguably) the group that can benefit the most from SEO.  However, many small businesses perceive that they don’t have the time or the resources to create great content and professional copywriters are often out [...]

To Bing or Not to Bing – Is There Really a Question?

By now you’ve probably heard – Microsoft has a new search engine called BING (does it really stand for “but it’s not Google?”).  If you haven’t about Bing, gently wiggle yourself out from under that large rock and get back in the game!!
If you’re like most small business owners, you’re always on the lookout for [...]