New Pay Per Click advertisers tend to optimize their paid search ads solely around Click-Thru-Rate (CTR). Then they read a few blog posts by purported PPC experts that inform them that optimizing for CTR is a “newbie mistake” and that what they should really be optimizing for is ROI. Suddenly the advertiser rushes back into [...]
Posts Tagged as ‘ROI’
July 6, 2008
Mobile Marketing (and Measurement!)
There’s been a lot of talk recently about mobile marketing and location based advertising (LBA).
Some very exciting (and possibly disruptive) technology is coming down the pipe and we are betting that it will forever change the way people live, shop, and find things when they’re away from home.
According to a new survey done by Amplitude Research, buyers [...]
