Want to engage MORE prospective customers through your print advertising?
For years, we’ve been telling our clients something that has always seemed obvious to us, but a recent compilation of studies from the Magazine Publishers of America (MPA) reconfirmed our affirmation.
VISTA (no, not the Microsoft operating system), a company that measures the effectiveness of print advertising, led [...]
Posts Tagged as ‘print advertising’
September 11, 2008
From Magazines to the Web: Improving Print Ad Performance
July 6, 2008
Mobile Marketing (and Measurement!)
There’s been a lot of talk recently about mobile marketing and location based advertising (LBA).
Some very exciting (and possibly disruptive) technology is coming down the pipe and we are betting that it will forever change the way people live, shop, and find things when they’re away from home.
According to a new survey done by Amplitude Research, buyers [...]
