Privacy is overrated. You’re being watched and monitored – get over it and enjoy your life!
For over a year now, we’ve been selling re-targeted display advertising. Ever heard of it? Maybe not, but you’ve probably experienced it at least once during your venture across the “world wide web”. The way it works is as follows:
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Posts Tagged as ‘PPC’
September 2, 2009
Pay Per Click: The Problem with Optimizing Based on ROI
New Pay Per Click advertisers tend to optimize their paid search ads solely around Click-Thru-Rate (CTR). Then they read a few blog posts by purported PPC experts that inform them that optimizing for CTR is a “newbie mistake” and that what they should really be optimizing for is ROI. Suddenly the advertiser rushes back into [...]
July 3, 2009
To Bing or Not to Bing – Is There Really a Question?
By now you’ve probably heard – Microsoft has a new search engine called BING (does it really stand for “but it’s not Google?”). If you haven’t about Bing, gently wiggle yourself out from under that large rock and get back in the game!!
If you’re like most small business owners, you’re always on the lookout for [...]
