Pay Per Click: The Problem with Optimizing Based on ROI

New Pay Per Click advertisers tend to optimize their paid search ads solely around Click-Thru-Rate (CTR).  Then they read a few blog posts by purported PPC experts that inform them that optimizing for CTR is a “newbie mistake” and that what they should really be optimizing for is ROI.  Suddenly the advertiser rushes back into [...]

SEO Tip Series – Tip#4: Go Long

As Paid Search Advertising becomes more popular (and therefore more competitive, complicated and, at times, expensive), more small business owners are turning their attention to Search Engine Optimization or SEO.  After doing few searches for “SEO” on Google, many business owners quickly become overwhelmed at the breadth and depth of information available – where do [...]

Pay Per Click Advertising – Sustainable for Small Business?

Great advertising strategies – those that produce measurable and profitable results – are hard to find, and they only last for a limited time. Like a perfect wave, when you find one, you want to ride it as high and as long as you can.
For many businesses – especially small businesses, Search Engine Marketing and [...]