Christmas came early this year for web analytics gurus around the world. Google unveiled the addition of several new features to its Analytics platform at yesterday’s eMetrics Summit in Washington, DC.
The goal of the new beta features is to make it easier for Google Analytics users to discover, create, and access the metrics important to [...]
Posts Tagged as ‘metrics’
October 23, 2008
Google Analytics: An Already Powerful Tool Gets More Power
September 10, 2008
Make Way for Marketing Accountability
Everyone is talking about it – accountability in advertising.
A recent article in Advertising Age, “Marketers, Get Serious About Accountability,” gets straight to the point – in today’s demanding business environment, companies must know the impact of their marketing investments.
With the technologies available to us today, why would any reasonable business owner not want to know [...]
