Recession? What Recession?

Saw this on Mixergy.com today (and they might have taken it from Verne Harnish) – “right now we’re talking about the economy shrinking like 5% or 6%. Instead of a $14 trillion economy in the US, it’s $13.8 trillion or something like that.”
Someone is getting that money – it might as well be you! [...]

Marketing in a Tough Economy

Today on the drive home from the office, I listened to a recording from Bruce Johnson’s chamber event several months ago.  During his presentation, Bruce raised many good points, but two that seemed particularly relevant are:

Too many small business owners let external factors determine their destiny and
The (core) principles of marketing never change [...]

Branding

Here’s an interesting look at Google’s take on the branding value of Search Marketing.  No doubt that there is a value in branding.  The problem is that few companies can afford the research necessary to determine exactly what that value is. 
It’s amazing how strongly people will argue for branding and for how valuable it is when they are spending [...]