What Gets Measured, Gets Managed (and Improved!)

When it comes to marketing, do you have your priorities straight?
Is it better to run a pay per click campaign, try your hand at email marketing or invest in SEO?  Should you set-up a blog or post articles on Buzzle?  Should you invest in traffic generation or work to improve your website’s visit-to-lead conversion rate?
Few [...]

Ready, Fire, Aim – Not!

At Blue Corona, our approach to every long-term client engagement is track and analyze first, then take action.  It’s surprising (and alarming) how many clients are (initially) frustrated by this order of operations.  I often wonder if they feel the same way about medical x-rays.  I imagine them wandering into the ER with a badly [...]

Call Tracking: Insights into your customer interface

In a rosy economy, certain things are easily overlooked.  This is especially true when it comes to advertising and marketing.
That print campaign that flopped? Oh well, chalk it up to branding! The brochure style website that’s never generated a single lead?  Who cares! Your business is all about word of mouth, right?
But how things change [...]