In a rosy economy, certain things are easily overlooked. This is especially true when it comes to advertising and marketing.
That print campaign that flopped? Oh well, chalk it up to branding! The brochure style website that’s never generated a single lead? Who cares! Your business is all about word of mouth, right?
But how things change [...]
Posts Tagged as ‘marketing measurement’
August 2, 2009
Call Tracking: Insights into your customer interface
May 12, 2009
Local Business Tip: Test Your TV Spots
TV advertising can be a cost effective way for local businesses to deliver their message to a large audience at a (relatively) low CPM (cost per thousand impressions), but it is not without challenges. One of the principle challenges is crafting the right message and coming up with the best creative. This leads us to [...]
Filed under Resources
Tags: ad testing, ad tracking, local tv ads, marketing measurement
February 2, 2009
What You Can Learn from Super Bowl Advertising
If you watched the Super Bowl, you probably noticed several advertisers using unique URL’s or website addresses in their ads (examples: Doritos and Pepsi). Like unique phone numbers, using a website address unique to a particular ad or advertising campaign is a great way to measure and track your results. Combine this with [...]
