Landing Pages Vs Doorway Pages

There’s been a lot of chatter in the webmaster world recently about “Doorway Pages”.
Recently the webmaster for a local/regional service company asked members of a Google Forum if zip code optimized landing pages linked to/from his company’s homepage would be considered Doorway Pages.   The answers he got back were confusing to say the least.  But, [...]

What You Can Learn from Super Bowl Advertising

If you watched the Super Bowl, you probably noticed several advertisers using unique URL’s or website addresses in their ads (examples: Doritos and Pepsi). Like unique phone numbers, using a website address unique to a particular ad or advertising campaign is a great way to measure and track your results. Combine this with [...]

Decisions, Decisions: Buy More Traffic OR Optimize?

Somewhere out there in small business owner land the following has just happened:
- Small business owner (SBO) builds website to take advantage of the “world wide web” as a sales and marketing tool.
-SBO puts up the website and waits for the tidal wave of leads and sales.
-Several weeks later – after only an occasional lead/sale, [...]