Posts Tagged as ‘john wanamaker’

July 1, 2008

Marketing Measurement – Why Not?

If you own or operate a business and want to increase its growth and profitability, accurately measuring and tracking the performance your marketing strategies is a must.
Everyone has heard the famous advertising adage:
“I know that half my marketing isn’t working. The trouble is I don’t know which half.”
-John Wanamaker
If Mr. Wanamaker were alive today he’d [...]

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