Looking for a way to sharpen your on-line advertising?
Before you invest in another marketing strategy, take a closer look at your current website visitors – starting with how they reach your website.
Google Analytics, a popular website tracking program, defines three primary traffic sources:
Direct – A visitor that either enters your website address directly into [...]
Tonight, while doing some research for a client of ours in the real estate industry, I came across this article. It’s about optimizing your website – and in particular – the importance of optimizing your home page.
The author makes a number of good points:
+ you only have a few seconds to capture your visitor’s attention
+ [...]
Without a doubt every business owner starts an advertising campaign with the goal of generating sales. However, you should be careful about making sales your only measure of success. Making short term advertising decisions based on sales (only) might be detrimental to the long term growth of your business.
Take for example Pay Per Click marketing.
Success [...]
