PPC Advertising – Beyond Conversions

Without a doubt every business owner starts an advertising campaign with the goal of generating sales.  However, you should be careful about making sales your only measure of success.  Making short term advertising decisions based on sales (only) might be detrimental to the long term growth of your business.
Take for example Pay Per Click marketing.
Success [...]

Branding

Here’s an interesting look at Google’s take on the branding value of Search Marketing.  No doubt that there is a value in branding.  The problem is that few companies can afford the research necessary to determine exactly what that value is. 
It’s amazing how strongly people will argue for branding and for how valuable it is when they are spending [...]