Branding

Here’s an interesting look at Google’s take on the branding value of Search Marketing.  No doubt that there is a value in branding.  The problem is that few companies can afford the research necessary to determine exactly what that value is. 
It’s amazing how strongly people will argue for branding and for how valuable it is when they are spending [...]

Want to waste some marketing money?

Here’s a perfect way to do it: pay drivers to wrap their cars with your “non-damaging vinyl adhesive graphics” (advertising).
Apparently, someone has convinced companies to pay drivers between $200-400 per month OR pay for their gas in exchange for having the drivers wrap their cars in company advertising. We assume that the idea is that the drivers then [...]