Marketing in a Tough Economy

Today on the drive home from the office, I listened to a recording from Bruce Johnson’s chamber event several months ago.  During his presentation, Bruce raised many good points, but two that seemed particularly relevant are:

Too many small business owners let external factors determine their destiny and
The (core) principles of marketing never change [...]

Yellow Page Tracking Part 2

There were a few comments on one of our recent blog postings about the importance of tracking your yellow pages ads. A few of the comments begged the question: Why hire Blue Corona to track your yellow page ads when the yellow pages will do it for you for a nominal fee?
Many of you had [...]

Branding

Here’s an interesting look at Google’s take on the branding value of Search Marketing.  No doubt that there is a value in branding.  The problem is that few companies can afford the research necessary to determine exactly what that value is. 
It’s amazing how strongly people will argue for branding and for how valuable it is when they are spending [...]