Call Tracking: Insights into your customer interface

In a rosy economy, certain things are easily overlooked.  This is especially true when it comes to advertising and marketing.
That print campaign that flopped? Oh well, chalk it up to branding! The brochure style website that’s never generated a single lead?  Who cares! Your business is all about word of mouth, right?
But how things change [...]

Pay Per Click Advertising – Sustainable for Small Business?

Great advertising strategies – those that produce measurable and profitable results – are hard to find, and they only last for a limited time. Like a perfect wave, when you find one, you want to ride it as high and as long as you can.
For many businesses – especially small businesses, Search Engine Marketing and [...]

Marketing Measurement – Why Not?

If you own or operate a business and want to increase its growth and profitability, accurately measuring and tracking the performance your marketing strategies is a must.
Everyone has heard the famous advertising adage:
“I know that half my marketing isn’t working. The trouble is I don’t know which half.”
-John Wanamaker
If Mr. Wanamaker were alive today he’d [...]