Ready, Fire, Aim – Not!

At Blue Corona, our approach to every long-term client engagement is track and analyze first, then take action.  It’s surprising (and alarming) how many clients are (initially) frustrated by this order of operations.  I often wonder if they feel the same way about medical x-rays.  I imagine them wandering into the ER with a badly [...]

Local Business Tip: Test Your TV Spots

TV advertising can be a cost effective way for local businesses to deliver their message to a large audience at a (relatively) low CPM (cost per thousand impressions), but it is not without challenges.  One of the principle challenges is crafting the right message and coming up with the best creative. This leads us to [...]

What You Can Learn from Super Bowl Advertising

If you watched the Super Bowl, you probably noticed several advertisers using unique URL’s or website addresses in their ads (examples: Doritos and Pepsi). Like unique phone numbers, using a website address unique to a particular ad or advertising campaign is a great way to measure and track your results. Combine this with [...]