60lbs ago, I was a competitive cyclist. What’s that got to do with business and marketing? A lot actually. And since the Tour de France just ended, I thought I’d wrap this July up with a little story:
Amateur athletes can be a funny bunch, but few groups are quirkier (and funnier) than cyclists! Dressed from [...]
Entries from July 2009
July 30, 2009
Fancy Wheels OR Boring, Heavy Power Meter
July 20, 2009
(Marketing) Rules That Change the Rules
“Few people choose to (or are able to) measure their actions and thus measure their contribution in time. More time equals more self-worth and more reinforcement from those above and around them.”
This quote was taken from Timothy Ferris’ book, The 4-Hour Workweek. Makes sense. For many quantification is alien. Anything other than the status quo is [...]
July 17, 2009
Content Marketing – Effective But Not Cheap
Content marketing is the future.
It’s highly effective – far more effective than traditional “push” advertising. Everyone is moving to the web and content marketing is tailor made for the Internet. It can take on many different forms – from blog posts to viral videos; from email newsletters to personal websites and everything in between. It [...]
