Using Facebook for Business – Resource List

In preparation for my presentation tomorrow about how to use Facebook to promote your business, I’ve put together the following quick tips and resources.  Enjoy!
Keys to Facebook Success:

Get in the game – The earlier you get started with Facebook, the sooner you’ll be able to determine its marketing potential for your business.  Don’t dabble.  Watch [...]

Using Google Analytics’ Advanced Segments

Looking for a way to sharpen your on-line advertising?
Before you invest in another marketing strategy, take a closer look at your current website visitors – starting with how they reach your website.
Google Analytics, a popular website tracking program, defines three primary traffic sources:

Direct – A visitor that either enters your website address directly into [...]

“Get to the top of Google – Guaranteed!”

If you own a business, you’ve no doubt received thousands of emails in the past month with one of the following headlines:
“Learn the Secret of #1 Google!!”
or
Get to the Top of Google!”
It’s hard to believe some of the antics and claims made by telemarketers and email marketers in the search engine marketing industry. What’s even [...]