Saw this post on Seth Godin’s blog and it got me thinking about the power of positive thinking.
Business owners that have never accurately tracked their marketing are often shocked when they first begin tracking things – the sudden realization that most of their strategies aren’t working as well as they thought they were. It’s easy to get pessimistic and simply conclude that all advertising is a waste. While some of it may be, a lot of positive things can come out of failed marketing efforts – if you maintain a positive outlook on things.
Use your data – bad and good to generate new questions about your business, product, service and marketing and think positive!