Attention small business owners: Your website is one of the most powerful weapons in your sales and marketing arsenal. You already knew this, right? Although this seems obvious, it is amazing how few small business owners actively use web analytics in an effort to improve the performance of their website as a sales and [...]
Entries from December 2008
December 30, 2008
Garmin GPS Ads
Driving to a meeting in Front Royal, VA today with a new GPS when suddenly…
What do I see? Tasteful display ads popping up on the Garmin! The first ad was for BP – offering savings on gas and the second was for a hotel chain including a “book online & save 20% coupon.”
Although [...]
December 27, 2008
Pay Per Click: Beware of the Broad Match Disaster
Keywords are the foundation of a top performing pay per click campaign. But it’s not just about selecting the right words; you also need to pay close attention to the match type options for each keyword on your list.
Let’s look at an example on Google AdWords.
There are three primary match types on Google’s AdWords program: [...]
