MarketingSherpa’s Advice on Measurement

MarketingSherpa.com’s October 20th post by Anne Holland “SherpaBlog: Sequoia Capital Advises CEOs to Rely on Marketing to Survive Downturn” said the following: 

…My advice? The most important action you can take to save your department right now is to assume control. Instead of waiting for your CEO to tell you how big the cuts need to [...]

Google Analytics: An Already Powerful Tool Gets More Power

Christmas came early this year for web analytics gurus around the world.  Google unveiled the addition of several new features to its Analytics platform at yesterday’s eMetrics Summit in Washington, DC.
The goal of the new beta features is to make it easier for Google Analytics users to discover, create, and access the metrics important to [...]

20/20 Marketing

Quick post to let everyone know that the first edition of Blue Corona’s new e-mail newsletter – 20/20 Marketing – is hot off the presses. If you are looking for a single source to learn more about the latest and greatest marketing methods, techniques and technologies, look no further – visit our web site [...]