How much detail is enough?

When it comes to marketing measurement, how much detail is enough?

Tough Economy? Time to Market Smarter

I came across a great real estate blog tonight. It offered some tips for surviving a tough Real Estate market as a real estate professional. One of the tips mentioned is to spend more time on lead generation – 35% minimum was the suggestion. This is a great piece of advice, but I’d bet that [...]

Organic Search – Not free, but worth the price!

Lately, it seems that every time I talk to a business owner about marketing, “free” (organic) search pops up (no pun intended). On the one hand, I think it’s great that so many business owners are becoming familiar with search engine marketing and the value it can deliver. On the other hand, it drives me [...]